Automotive Industry
August 5, 2024

The Exclusive Supply Strategy of Luxury Car Brands: A Comparative Analysis

This clip explores the supply and sales strategies of luxury car brands, analyzing how they maintain exclusivity through limited supply and targeted marketing, compared to larger manufacturers.

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The Exclusive Supply Strategy of Luxury Car Brands: A Comparative Analysis
Automotive Industry
May 5, 2023

The Exclusive Supply Strategy of Luxury Car Brands: A Comparative Analysis

This clip explores the supply and sales strategies of luxury car brands, analyzing how they maintain exclusivity through limited supply and targeted marketing, compared to larger manufacturers.

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Alex Irigoyen
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Portfolio Management

The Exclusive Supply Strategy of Luxury Car Brands: A Comparative Analysis

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This project has been funded by the CDTI, co-financed with European funds from the Recovery and Resilience Facility, and supported by the Ministry of Science, Innovation, and Universities.
The project reference number is
SNEO-20211064.

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